Cardboard Is God’s Prophet For Optometry

If you knew the future of your business was in jeopardy and how far away in time that change is, would you do something differently?

garbage-402295_640Last night I dreamed I had a temporary job working for a large optical store chain in NY City (I did when I graduated Optometry School).  When I got there all the equipment was so old it was useless.  The batteries in the instrument handles were rotting. The corporate staff who ran the labs was upstairs watching TV as they no longer made lenses in the USA. The lenses came from Alibaba Wholesale of China or were send as complete pairs to customers on line. No one really wasted time shopping in stores that were expensive, old fashioned, and filled with depressed employees.  I tried to get some equipment to do my exams with from some of the staff watching TV but they just laughed at me and said, just give them more plus, their old and that will work. Young people get eye exams on line, they never come here anymore.

This is not imagination. Nearly half the people in America are on some sort of government subsidy (welfare) because they no longer have jobs. Manufacturing Cities, IMG_8992.jpglike Detroit, Memphis, Milwaukee, etc., look like the dystopian nightmare scenes sci-fi paints on your TV screens!  Since it is not really Sci-fi, it has in truth become the neon light of the sounds of silence, that no one hears.  Is it the end of America?  I doubt it, but it is the beginning of a huge new revolution. A revolution where many things die and new ones are born, many win and many lose. Will you be a winner or loser? What have you planned and worked to become?  If the answer is, “I have no plan yet”  then you are planning on losing.

Where do you choose to be tomorrow?  Will you be one of the people that government is planning on giving a “standard basic salary to so that they may find some work to raise them up from that poverty level?  Or are you a disrupter who will use technology to make change, progress, money with pride?

You have a choice before you but not for long.  The choice is not too painful now but will be later. What takes out the pain now is that it is still time to have a fusion of technology and tradition. Later you will have to lose all you own as it will be worthless and then you must start from scratch.  Have you seen this? If you have not noticed it, is is all around you!

Notice the Malls that are closing, and department stores that are going out of business Debeverywhere!  Everything is moving online. You can now shop directly from China via Alibaba.  Cardboard recycling is the new prophet. It prophesies the death of traditional business. There is a torrent of cardboard needing recycling as packages become cheaper to deliver than driving to the store. Amazon is the new supply company that is taking over the world, just as a few companies did in the movie Rollerball.

Change is inevitable as stone and steel comes to life and human form turns to….. We shall see.  The robots are not coming they are here.  You still have time, though.

If you are an eye doctor you can be part of the transition not the destruction and recreation; it is lots less painful.  This requires the Fusion of online home technology and 


in office service technology.  If you combine your in office service with the online homebound service need and product delivery you can transition rather than die and find  job in rebirth, if you are lucky.

Right now there is one chance, work with Vinny Calderon, Aspire Health Solutions and deliver service no one else has been willing to do. If not you have one clear future, it is written on the subway walls and tenement halls……… and it echoes in the sounds of silence.


Note.... Vinny Calderon does not know I wrote this! ...

Janr Ssor, Author,  Founder MeetUps For Intellectual Discussion And Dreams (in progress)



About janrssor

Author whose Nome De Plum and main character share the same name. I am a programmer, eye doctor, holistic practitioner, student of religion, student of mysticism, student of science, business net-worker and I strongly believe that life without a challenge and daily growth is not worth living. My motto is Live Outside The Box.

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