Recognition of death allows for the re-birth on the cosmic scheme of things and it is time for re-birth.
Why is Optometry dead? 44 years ago when I started practicing, I had my own business, belonged to NO plans, did whatever I chose as a free market businessman and was proud of my work, which by the way, earned me a better income than most PCPs. At the same time I provided very competitive pricing. That was Optometry.
Now you all lie to yourselves and think you are in private practice; but it is NOT true. There is not one of you who can choose to not be in a plan that dictates to you your fees. You are much like an employee! You are not a private independent businessman, not by my definition but you like to think so. The insurance companies and chains like eyemed that
dictate your life like you to think so too because they like employees that have no contracts, no benefits and take all the risk of running and managing a business! Think about it, Optometry as a truly private practice and independent free market business did long ago with the birth of VSP, who promised to be your ally but ended up your most controlling force.
However the recognition of your death is the opportunity for re-birth because realizing where you are makes accepting valuable change that much easier. There is a huge opportunity for continued prosperity, if you do. You will NEVER again make it on your own; however, being part of a large network will empower you more than you could have dreamed of. Will you have to give up some autonomy? Did you forget that this died years ago and you are just recognizing it? Of course you will, you already did, that is how Optometry died!
However, I believe in re-birth. There are now many large forces forming to create this entity. You can stay on you own and lose or win big by being part of the team. As an example of how low you can go, watch Stanton Optical’s, marketing video. It is happening all over America. On the other side of the coin are those who dream of a united empowered group. In the next few months at the most, I believe we will align ourselves with a group. We will have to give up something to get something. But, you already did that. On the other hand the future will be far brighter than you anticipated. I believe we will be way ahead of the thousands of medical doctors who could not organize, went out of business and are now employees in big medical groups. You have an opportunity they have lost because of IPA’s nationwide. Make a decision now to be a team player!