Monthly Archives: June 2014

Be Sure You Are Eligible For NYIPA Benefits!

As the NYIPA takes ownership in Vision Care Direct, Your Vision And Commitment should be financially rewarded! When the NYIPA legal forms are approved in Albany, dues paying owners will automatically become stock owners rewarded by benefits outlined below. Doctors on the side lines will not.  Membership has its privileges!

membershp priviledges

ACTION REQUIRED:   If you are a current NYIPA Member, to keep your ownership and benefits you must take the action to setup the minimal $50 / mo. dues auto payment. We will be calling your office to register you with our PaySimple dues service. Be sure your staff knows to put the call through to you. We are all volunteers and do not have the time to call over and over.


  • HIGHER FEES: As OWNERS in the NYIPA, you will be receiving Higher Fees for Vision Plans and more plans to chose from. Those who are simply associates, will only qualify for lower paying plans.
  • VENDOR REBATES: Since your commitment to supporting our iPA with small monthly dues pays for our national membership, you will receive vendor rebates and lab savings associates will not.
  • ACO OPPORTUNITIES: You will have the opportunity to participate in health plans like ACOs. Associates will not or if qualifying and needed, at a lower contractual fee.
  • EARN VALUE: Opportunity to earn profits as our ownership increases in value
  • GREATER PROFITS: Opportunity to use VCD Labs for great profits margins that are only going to get better and better as we expand our frame and lens choices. (this is currently available and though our frame selection is limited, it can currently add significant profit to your office even with just uncuts!)

HOW TO PROFIT NOW! READ here how Dr Avi Zlatin has significantly increased his profits via our VCD Labs, even without lab rebates!
COMING STATEWIDE MEETINGS:  Vendor Support, sponsoring statewide meetings to expand the iPA you own and support!

VCD LAB REBATES:  Dues Rebates: 16% of the NYIPA State lab bills go back to the IPA. All distributions, as determined by the board, will go back to Owners at 100% and to later joiners at 50%. ( Late joiners will be those who join more than 3 months after presentations of opportunity….. we may by vote extend this to those who we reach later with presentations.)

LATE JOINER PENALTIES:  Late joiners will also have to pay all back dues to become full members and there may be an additional penalty.

With this opportunity to garner the support of our National IECP, we must become owners in the national IECP and as such we will be signing contracts to pay $333.33 / mo for 4 years to become full owners in the National IECP. For this participation and the success we have demonstrated with our rapid growth in NY State, we will have the support to help us sell Competitive Vision Plans and be able to Expand so that we can have the power to deal with ACOs and challenges like MagnaCare! The NYIPA must maintain its monthly payments, if not we lose our investment in the National IECP, just as you could lose ownership in the NYIPA without dues.

Those NY Doctors on the sidelines (not owners or participating providers at owners offices) and qualifying associates who may wish to become owners later (when our active program beings) will have to pay a permanent penalty:

  • higher ownership fees as your stock will grow in value
  • Possibly higher monthly dues fees
  • back dues equal to all you have paid with us
  • this will apply to doctors who lose their ownership by non-payment of Nyipa dues too.

ACTION REQUIRED: Please be sure you have completed your registration to pay the small $50/ mo dues that is making this possible …… by providing the needed information to being your PaySimple monthly dues (automatic credit card withdrawals) when we call your office soon. Make sure your staff knows to put the call through to you! We are all volunteers and do not have the time to call repeatedly.

NEWS OF OUR GROWTH: To keep you abreast of the opportunities your supporting membership is creating here is a brief summary of what is being done with Your investments in the IPA, that we project will lead to future prosperity and advantages for all of us.

Reid Nelson, a VCD Founder, will be coming to NY and traveling to local meetings to speak on behalf of the NYIPA and VCD. This huge support effort is happening because doctors like you who see the future and have voted with your money to support private practice optometry in NY State. Reid has helped found most of the IPAS across America and works for our national group, IECP (Independent Eye Care Providers). Thanks to you we have achieved the growth and recognition we need to empower you in the near future!

Working with IECP nationally, we will have the support of over 5,000 ODS, like you who have joined VCD nationally via their IPAs! This is leveraged power you could not even dream about years ago! You can already see the challenges facing us with exclusion as Magnacare and Health Republic are currently forcing on optometry. A united optometry will not be walked on!

. Dr Joe Ross, NYIPA President


Optometry’s Biggest Challenge – Being Blind!

The single biggest challenge we have faced, are facing and will face it getting doctors to understand market realities and change.  How About you? Can you define ACO?  If not, your blind! Do you understand that you can compete with EyeMed? If not your blind!

ACO KNOWLEDGE – A SIGN OF BLINDNESS: At our last presentation to a group of doctors in NYC,  I asked these well seasoned ODs if anyone could explain an ACO…. no one could!  TRI0255Yet,  ACOs , which may end your practice financially and your future dreams, have been around for several years and are growing rapidly!

Not being aware of the dangers or potential opportunities of ACOs can cost you all your years of hard work in building your practice.  This is what I call being blind!

Who’s in charge of ACOs — hospitals, doctors or insurers?

ACOs can include hospitals, specialists, post-acute providers and even private companies like Walgreens. The only must-have element are primary care physicians, who serve as the linchpin of the program.  More than half of the current Medicare ACOs are actually run by physicians and don’t include a hospital partner.

In private ACOs, insurers can also play a role, though they aren’t in charge of medical care. Some regions of the country, including parts of California, already had large multi-specialty physician groups which became ACOs on their own by networking with neighboring hospitals. “A lot of health care organizations are going to dust off the existing structures they had in place” says Kelly Devers, a senior fellow at the Urban Institute.

In other regions, large hospital systems are scrambling to buy up physician practices with the goal of becoming ACOs that directly employ the majority of their providers. Because hospitals usually have access to capital, they may have an easier time than doctors in financing the initial investment, for instance to create the electronic record system necessary to track patients.

Some of the largest health insurers in the country, including Humana, United Healthcare and Cigna, are forming their own ACOs for the private market. Insurers say they are essential to the success of an ACO because they track and collect the data on patients that allow systems to evaluate patient care and report on the results.

Here is a basic education about ACOs from Kaiser Health News…. learn more, you need to!

CUTTING LAB COSTS TO BE COMPETITIVE:  We have had several discussions about price in regard to redos and complimentary pairs with the top management of VCD Labs,  the lab owned jointly by all the IPA’s who are part of our nationwide team. Their comment to VCD lABS AllIPAsme is that we can have an  outstanding price, which we have,  (like our retail competitors have on their materials) or we can have complimentary pairs, free redos, expensive sales reps and big brand names as we see from the outdated big lab distribution channel labs like Essilor, Zeiss, Hoya etc On top of what they give away to doctors, they have a strong mandate to make money for their shareholders. But we can’t have both low price and loads of free stuff. Not much is free in life and certainly not in business.

WHY VCD LABS: Our objective was to get on equal ground with Walmart, Costco, Luxotica retail, Vision Works – etc. They don’t have expensive lab reps calling on their stores, comp pairs, and our shareholders, in our case are our doctors, you get your shareholder dividend right up front with low prices and better VCD reimbursements. VCDlabs is priced so that you can both compete and make a heck of lot more money. We hope that by explaining to doctors the realities of the market,   they will realize they are paying for the free stuff and understand that its not free.

A NEW MINDSET:  We are recommending that you calculate the redo rate into your pricing, add more than what you would normally do to cover redo’s, its what Essilor, Zeiss, etc do when they charge you the prices they do.

ENTERING AN RX INTO YOUR EMR AND THEN ON SCREEN AT VCD:  We understand the double entry pain, we definitely want to fix that, but it takes money and time, we are working on solutions, we have stacked up priorities. Getting outstanding product at rockin’ low prices has been a priority.

CHANGE IS HARD:  We constantly face the challenges of bucking the old method of doing business. Our competitors innovated and were rewarded for doing business differently with a 60% market share. I know change is hard.

DUES YOU PAY TO VSP, EYEMED ETC:  While I am on the soap box, the same line of logic and understanding applies to vision plans. Doctors love the higher reimbursements of VCD, but they hate paying dues. Doctors need to understand the cost of marketing comes from somewhere. VSP, EyeMed, etc take it off the top, THEN they reimburse doctors. Every time a doctors provides care, they are paying for marketing and vision plan shareholders in the form of lower reimbursements.  Nothing is free!