Sign Of Change: Doctors Offering Price Guarantee To Insurers. In what could be a surprising and growing trend, one of the Midwest’s largest providers of medical care is bringing a price guarantee to a new concept being pushed by the Obama administration that rewards doctors and hospitals for working together to improve quality.
Medical care providers like Aurora Health Care in Milwaukee are becoming so confident in their ability to coordinate medical care they are working with insurance companies like Wellpoint and Aetna to offer a price guarantee. It’s the latest in the evolution of ACOs, which are becoming a more popular option over costly feeforservice medicine. ACOs link medical care providers together to improve quality.
Milwaukeebased Aurora Health Care has formed an Accountable Care Organization (ACO) that is working with Aetna Inc. (AET) and Wellpoint (WLP) subsidiary Anthem Blue Cross and Blue Shield in Wisconsin that are packaging commercial health insurance products using Aurora doctors and hospitals that offer small and midsized businesses a “price guarantee.”